A unique casting agency providing real people for every kind of content.

Founded by three Casting Directors who met working together on some of the UK's most popular TV shows, our talent for casting spans a wide array of content. We find real people for primetime television, engaging branded content, powerful corporate videos, heartfelt testimonials, captivating podcasts and everything in between.

Having spent years casting for factual, reality, documentary, comedy and entertainment TV for Netflix, Paramount, Channel 4, ITV, BBC and content for brands including Coca Cola, Domino’s, Suzuki, Kelloggs, Marks & Spencers and Barclays, we are passionate about representing the diverse, nuanced, hilarious and unique individuals who make up the world we live in.

We are not a casting agency for supporting artists or extras, instead we find real people, from all walks of life and find ways to share their stories and celebrate diversity, in all its many forms. 

There is no substitute for the human experience and what people crave now, more than ever, is authenticity.

Whether it’s an expert opinion or fascinating true life story for your podcast, an authentic brand ambassador for your ad campaign, heartfelt stories showcasing your charity initiative or a funny new collaborator for your YouTube channel, we are passionate about finding real people to make your content as unique as the people we cast.

We start with your brief and then throw ourselves headfirst, using our detective-like skills and little black book of contacts to find a cast of real-life contributors that will get everyone talking.